“These are the social designers, the makers of community, the leaders of organizations seeking a more holistic, human approach to their work. These are the designers of things and images, of digital interfaces and modes of communication, who wish to think about what they make outside the mere moment of contact with the user. These are doctors and teachers, creators of theme parks and creators of city parks, curators of museums and curators of conversations, all of them looking to engage their work more fully with the lives of those they serve. These are the individuals with an idea about some unexpected thing they can do to make their world a little more fair or a little more magical or a little more fun. Their discoveries speak to each other, together developing a practice whose tools are at once very new and as old as humanity. This practice is experience design. It connects these disciplines and erodes the lines between them.”
“An experience designer tosses out the traditional form-then-content process in favor of an experience-then-content-then-form process. Phase Zero does not ask, What kind of VR film will we make? but, simply, What experience are we trying to create? It is a question that precedes form. Then the answer may be, for instance, An embodied, narrative experience of the trials of an illegal border crossing. From here, form is found.”
“We must clearly cross a physical and temporal threshold into the frame of the event. The greater the sense that the place is both specific to the event and extraordinary, the greater the eventness.”
Affordances of Digital Technology, Systems Thinking