HANNAH SECKENDORF

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Strategist navigating the design challenges of emerging mediums and emergent ideas.





How spatial technology is emerging as a cultural shift
01–09–24 | MediaCat
As the allure of the natural world beckons, so does the desire for digital experiences that seamlessly integrate with those surroundings. These dual interests can be framed as a broader craving for ‘rewilding‘— both of humans (harkening back to our animal bodies) and our technology (yearning for it to be a part of and not apart from our environment).
Themes
Rewilding, Embodiment, Modes of Attention, Placefulness

My reality, or yours?
06–27–23 | Decode
The Vision Pro, both a technical marvel and source of endless memes, was introduced as Apple’s “first product you look through, not at.”

Themes
Modes of Attention, Placefulness, Gathering, Participatory Perception

Keeping Time Online
04–25–23 | Decode
It’s become apparent, if it weren’t already long before, that humans and computers operate on different timescales. It feels so obvious to state that computers don’t keep time like humans do, but it didn’t feel quite tangible until we started seeing AIs act like humans on a daily basis, contributing internet content in a way that was previously our domain...
Themes
Timefulness, Placefulness, Modes of Attention, The Affordances of Digital Technology

Finding our virtual third places, and happiness, online
04–26–23 | MediaCat

It’s clear that the internet is in desperate need of third places. And the most hopeful experiments might just lie in VR, AR, and gaming. Each of these promises a shared reality and shared presence — the two core pillars of ‘hanging out.’ These mediums have the ability to return relationships to shared spaces and experiences, rather than fracturing them across the atomized voids that define texting, emailing, video-calling, and social media. They lend us a much needed movement away from social media (speaking broadly, of any human-turned-text, -image, or -video) to social interaction — the backbone of a successful hang out.

Themes
Gathering, Placefulness, Online Community, Digital Identity

Panel: Marketing in the Metaverse: Hype vs. Reality
01–19–23 | Harvard Business School
We often hear about the Web3 revolution, and with it, the potential of the Metaverse for brands and businesses. A couple of years in, it is time to reassess where this potential lies. Our panel will feature leading tech, design and marketing practitioners with a proven track record in Metaverse and Web3-related projects. They will demonstrate some capabilities of the technology. The panel will also discuss what is currently possible, what will be possible and what the right approach may be for different sectors, brands and company sizes to leverage this technology for business growth in 2023 and beyond.
Themes
Online Community, Digital Identity, The Affordances of Digital Technology
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