HANNAH SECKENDORF

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Research | Strategy | Design | Navigating the design challenges of emerging mediums and emergent ideas.



SHOW: Projects  Writing  Influences
Tenant Experience | Research Report
SuperLA | 2025 How can a sustainable home best deliver on the promise of making tenants “feel good?”

SuperLA
Role: Design Strategy Lead
Survey Design On-Site Interviews Data Analysis Framework Development Insight Gathering Architectural & Interior Design Recommendations 
BBC | Educational AR Filters
Meta x BBC x UNIT9 | 2023How might we use AR as an educational medium that encourages interaction with the more-than-human world and its history?

Project Deep Dive
Role: Design Strategy Lead
Audience & Brand Research Workshop Design Workshop Facilitation Design Strategy Creative Strategy
Creator Masterclass: UI/UX  of AR Filters
Meta x UNIT9 | 2023How might we share the practices of UI/UX design that make for the most usable and engaging AR filters?

Project Deep Dive
Role: Design Strategy Lead
UI/UX Research UI/UX Strategy Script Copy Writing On-Camera Communication
Sustainability Maturity Tool
Schneider Electric | 2023How might we help C-suite leaders of Fortune 500 companies assess and address the sustainability and efficiency maturity of their company?

Project Deep Dive
Role: Design Strategy Lead
Stakeholder Interviews Requirements Gathering Persona Research Questionnaire Research User Flow Recommendations Design Strategy Content Strategy 
MTV | A.S.K. Website and Video
MTV x Active Minds x UNIT9 | 2023How might we equip young people with the skills and confidence they need to provide emotional support to their friends?

Project Deep Dive
Role: Design Strategy Lead
Competitive Audit Workshop Design Workshop Facilitation
Meta | Educational AR Filters
Meta x UNIT9 | 2023How might we use the affordances of AR to create uniquely interactive and memorable educational experiences?

Project Deep Dive
Role: Design Strategy Lead
Audience & Brand Research Workshop Design Workshop Facilitation  Design Strategy Creative Strategy
M.A.P. Bangalore | Educational AR Filters
Meta x Museum of Art and Photography Bangalore x UNIT9 | 2023How might we use AR to make traditional museum art more interesting and engaging to a younger, digitally-curious audience?

Project Deep Dive
Role: Design Strategy Lead
Audience & Brand Research Workshop Design Workshop Facilitation  Creative Strategy
Brand & Design Strategy (GTM)
Erria | 2024How might we  define initial brand and design strategy such that a first-time founder can go to market with the confidence she is building the right thing?

Erria
Role: Design Strategy LeadStakeholder Interviews Insights & Requirements Positioning GTM Creative Brief   Brand Workshops Brand Guidelines Qualitative Research Persona Definition User Journey Maps Co-Creation Workshops
Web Design & Brand Identity (GTM)
The Center of Self | 2024How might we design and build a site in three days that encourages as many sign ups as possible?

The Center of Self
Role: Sole Designer & Builder
Competitive Research Brand & Design Strategy Brand Design Web Design Website Build
 Product Design: Reimagining Online Community & Education
Framework | 2020-2022How might we design an online community platform that supports that community’s shared offline goals?

Framework
Role: Design Strategy Lead & PM
Usability Testing User Research (Quantitative & Qualitative)  User Flow Recommendations  Design Sprint Facilitation  Product Design Strategy  Product Management
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