Love of nature, and the desire to experience the natural world more intensely, is what drove Chouinard to make his first line of climbing gear. That love is clearly what still drives him, as well as so many people we meet in these pages. If we could all come to see our consumer products as tools that help us to live our real lives-rather than as substitutes and surrogates for that life-we would need many fewer products to be happy. And we would keep the ones we already have for longer.
If enough of us can make that shift, we might just stand a chance of keeping what we need most of all: a planet that can continue to nourish, protect, and sustain us all.”
Rewilding, The More-than-human World