Panel: Marketing in the Metaverse: Hype vs. Reality 01–19–23 | Harvard Business SchoolWe often hear about the Web3 revolution, and with it, the potential of the Metaverse for brands and businesses. A couple of years in, it is time to reassess where this potential lies. Our panel will feature leading tech, design and marketing practitioners with a proven track record in Metaverse and Web3-related projects. They will demonstrate some capabilities of the technology. The panel will also discuss what is currently possible, what will be possible and what the right approach may be for different sectors, brands and company sizes to leverage this technology for business growth in 2023 and beyond. Themes Online Community, Digital Identity, The Affordances of Digital Technology